Pew Research
A non-profit American think tank and research organization focused on survey research into social trends, public opinion, and demographic data.
Timeline (last 90 days)
After tracking 900 American adults, Pew Research found that in ordinary Google searches, when an AI summary appears on the page, the proportion of users clicking result links drops sharply from 15% to 8%.
Pew's research found that longer search terms, questions, or complete sentences are more likely to trigger AI summaries.
All Facts (2)
After tracking 900 American adults, Pew Research found that in ordinary Google searches, when an AI summary appears on the page, the proportion of users clicking result links drops sharply from 15% to 8%.
50%UnverifiedPew's research found that longer search terms, questions, or complete sentences are more likely to trigger AI summaries.
50%