Unverified50% confidenceOpinionExact time
Consumers are changing their shopping habits, no longer browsing search results one by one but instead directly asking AI assistants such as ChatGPT Search, Perplexity, or Gemini about their shopping needs.
1
Sources
50%
Confidence
Medium-term (~90 days)
Relevance
10/17/2026
First Seen
Valid until: 1/15/2027
Sources
Related Entities
Related Claims
UnverifiedCritics argue that for many product categories, the process of browsing, comparing, and trying things out constitutes part of the satisfaction of shopping, and this dimension is almost entirely absent from current AI shopping solutions.72% similarUnverifiedWhen users ask ChatGPT, Perplexity or Google AI Overview questions, the way brands are mentioned, cited or recommended is completely different from traditional search engines.71% similar
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