Unverified50% confidenceFactExact time
Apple's own first-party data collection is not subject to the ATT framework, allowing it to track user behavior within its app ecosystem for its advertising business (Apple Search Ads).
1
Sources
50%
Confidence
Long-term
Relevance
9/22/2026
First Seen
Sources
Related Entities
Related Claims
UnverifiedFrench competition regulator ADLC launched an investigation into ATT as early as 2021, determining that Apple had set more lenient data usage conditions for its own advertising network, Apple Ads, in violation of the non-discrimination principle.77% similarUnverifiedApple's business model relies primarily on hardware sales rather than advertising revenue, and it has implemented the App Tracking Transparency framework on its devices, requiring apps to obtain explicit permission before tracking users.77% similarUnverifiedApple Search Ads分为Basic版（按安装付费的自动化模式）和Advanced版（提供关键词级别的精细出价控制）74% similar
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