克里斯·安德森
《长尾理论》作者,提出互联网时代小众需求长尾商业机会的概念
Core Facts
Timeline (last 90 days)
The long tail theory was proposed by Chris Anderson in 2004, referring to the idea that the sum of a large number of niche, low-frequency demands in a market may exceed the scale of a small number of popular demands.
Chris Anderson proposed the Long Tail theory in 2004, describing how the Internet reduces distribution costs and allows niche products to find dispersed buyers.
The concept of the "long tail" originated from an article of the same name published by Chris Anderson in Wired magazine in 2004.
All Facts (5)
Chris Anderson proposed the long tail theory in Wired magazine in 2004.
80%UnverifiedChris Anderson proposed in The Long Tail that the sum of countless niche markets may exceed the mainstream market.
60%UnverifiedThe long tail theory was proposed by Chris Anderson in 2004, referring to the idea that the sum of a large number of niche, low-frequency demands in a market may exceed the scale of a small number of popular demands.
50%UnverifiedChris Anderson proposed the Long Tail theory in 2004, describing how the Internet reduces distribution costs and allows niche products to find dispersed buyers.
50%UnverifiedThe concept of the "long tail" originated from an article of the same name published by Chris Anderson in Wired magazine in 2004.
50%