Geoffrey Moore
A Silicon Valley management consultant and author best known for the book Crossing the Chasm, who proposed the technology adoption life cycle theory explaining the chasm between early adopters and the mainstream market for new technology products.
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In 'Crossing the Chasm,' Silicon Valley consultant Geoffrey Moore proposed that there is a chasm between a new technology product's early adopters and the mainstream market, and that the key to crossing the chasm is often launching a killer app that appeals to both pragmatists and the early majority.
Geoffrey Moore proposed the technology diffusion theory in Crossing the Chasm, dividing the technology adoption curve into five stages: Innovators 2.5%, Early Adopters 13.5%, Early Majority 34%, Late Majority 34%, and Laggards 16%.
Geoffrey Moore points out in Crossing the Chasm that a chasm exists between early adopters and the early majority.
All Facts (3)
Geoffrey Moore proposed the technology diffusion theory in Crossing the Chasm, dividing the technology adoption curve into five stages: Innovators 2.5%, Early Adopters 13.5%, Early Majority 34%, Late Majority 34%, and Laggards 16%.
70%UnverifiedIn 'Crossing the Chasm,' Silicon Valley consultant Geoffrey Moore proposed that there is a chasm between a new technology product's early adopters and the mainstream market, and that the key to crossing the chasm is often launching a killer app that appeals to both pragmatists and the early majority.
50%UnverifiedGeoffrey Moore points out in Crossing the Chasm that a chasm exists between early adopters and the early majority.
50%