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Amber Case

A cyborg anthropologist and prominent advocate of the Calm Technology design philosophy. She authored the 2015 book of the same name and has long focused on the effects of technology design on human behavior and cognitive capabilities.

Timeline (last 90 days)

Sep 17

Computing anthropologist Amber Case proposed a comparative metaphor of bicycles versus algorithms, pointing out that current AI design has a directional flaw.

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Sep 17

Amber Case believes that the ideal tool should keep the user in control at all times, like a bicycle, with the tool only extending and amplifying human capabilities.

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Sep 17

Amber Case systematized the concept of calm technology in her 2015 book of the same name, Calm Technology, and distilled eight design principles.

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Sep 17

Amber Case advocates that good technology should demand minimal attention, intervene only when necessary, augment rather than replace human capabilities, and respect human social norms and habits.

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