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Apple Inc.

Timeline (last 90 days)

Oct 21

Apple confirmed that in-store stock of the iPhone Duo, going on sale this Friday (October 23), will be "limited".

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Oct 21

Apple typically prioritizes securing a small amount of in-store stock at retail stores during new product launches to maintain brand experience and topic buzz.

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Oct 16

Apple opens the MagSafe interface to third-party manufacturers through the MFM (Made for MagSafe) certification system, and requires accessories to meet standards on metrics such as magnetic force and charging efficiency.

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Sep 6

After its launch, Vision Pro's sales were far below expectations and are widely regarded by the industry as still being in the developer and early adopter stage.

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Sep 6

During his tenure as COO, Cook drove Apple's full shift to a contract manufacturing model and introduced Just-In-Time production, compressing inventory days to single digits.

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Sep 6

Ternus promised a major release next week, which is expected to be the annual iPhone launch event.

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