BeReal
A social photography application that emphasizes authenticity by sending users a random daily notification prompting them to simultaneously capture photos with both front and rear cameras, encouraging unfiltered documentation of everyday life.
Timeline (last 90 days)
BeReal is a photo-sharing social product that emphasizes authenticity and unpolished content
BeReal is a French social app that launched in 2020 and rapidly went viral among young users worldwide in 2022.
BeReal's core mechanic is sending a random daily notification that requires users to simultaneously capture photos with both the front and rear cameras and post them within two minutes.
Instagram's "Candid Stories" feature is a direct response to BeReal.
All Facts (6)
BeReal于2020年由法国创业者Alexis Barreyat创立，2022年月活用户一度突破7300万
85%UnverifiedBeReal在2023年日活用户较峰值下跌超过60%，最终于2024年以7500万欧元被法国媒体集团Voodoo收购
80%UnverifiedBeReal is a photo-sharing social product that emphasizes authenticity and unpolished content
50%UnverifiedBeReal is a French social app that launched in 2020 and rapidly went viral among young users worldwide in 2022.
50%UnverifiedBeReal's core mechanic is sending a random daily notification that requires users to simultaneously capture photos with both the front and rear cameras and post them within two minutes.
50%UnverifiedInstagram's "Candid Stories" feature is a direct response to BeReal.
50%