Carta
A market-leading equity management platform, formerly known as eShares (founded 2012). It provides cap table management, 409A valuations, and equity compliance services to startups and venture capital firms. The platform administers equity valued in the trillions of dollars.
Timeline (last 90 days)
Carta is the de facto market leader in equity management, having long held a dominant position.
Carta, formerly known as eShares, was founded in 2012.
Carta has served more than 40,000 companies and hundreds of venture capital firms, and the value of equity managed on its platform is estimated to exceed $2.5 trillion.
In 2023, Carta was reported to have attempted to use client equity data to establish a secondary trading market, CartaX, disclosing shareholding information to potential buyers without adequately informing clients, which triggered a trust crisis and led to the subsequent closure of that business line.
Pulley competed for early-stage startups dissatisfied with Carta by offering more friendly pricing and a simpler product experience.
Startups using Pulley need to export their data and migrate to an alternative platform (such as Carta, services under AngelList, or other tools) before the shutdown in December.
All Facts (5)
Carta is the de facto market leader in equity management, having long held a dominant position.
50%UnverifiedCarta, formerly known as eShares, was founded in 2012.
50%UnverifiedCarta has served more than 40,000 companies and hundreds of venture capital firms, and the value of equity managed on its platform is estimated to exceed $2.5 trillion.
50%UnverifiedPulley competed for early-stage startups dissatisfied with Carta by offering more friendly pricing and a simpler product experience.
50%UnverifiedIn 2023, Carta was reported to have attempted to use client equity data to establish a secondary trading market, CartaX, disclosing shareholding information to potential buyers without adequately informing clients, which triggered a trust crisis and led to the subsequent closure of that business line.
50%