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ConceptCommitment and Consistency

Commitment and Consistency

A behavioral economics principle articulated by psychologist Robert Cialdini in Influence, which holds that people have a strong internal drive to keep their behavior consistent with past choices. The principle is applied in product design to reinforce user retention.

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Oct 22

The psychological mechanism of a public progress page lies in commitment and consistency: once work results are publicly recorded, individuals are more inclined to honor their commitments.

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