Disruptive Innovation
A business theory proposed by Clayton Christensen describing how products originating in low-end or new markets, characterized by being "good enough" at a lower cost, enter from the flanks and ultimately displace mainstream products. The theory has become a foundational framework for understanding how incumbents are challenged by initially overlooked competitors that improve over time.
Timeline (last 90 days)
Clayton Christensen's theory of 'disruptive innovation' holds that disruption often comes from a 'good enough,' lower-cost alternative entering from the flank rather than through direct competition.
The core insight of the Innovator's Dilemma theory is that established companies, by focusing too heavily on existing customers and their lucrative core businesses, are slow to respond to disruptive innovation or even actively resist it.
Disruptive technologies typically exhibit poor performance and small markets in their early stages, and as the technology matures, they erode the mainstream market from the bottom up.
All Facts (4)
Clayton Christensen proposed the 'disruptive innovation' theory, arguing that technology proliferation tends to first eliminate skill barriers and then reshape the competitive dimensions of industries.
60%UnverifiedClayton Christensen's theory of 'disruptive innovation' holds that disruption often comes from a 'good enough,' lower-cost alternative entering from the flank rather than through direct competition.
50%UnverifiedThe core insight of the Innovator's Dilemma theory is that established companies, by focusing too heavily on existing customers and their lucrative core businesses, are slow to respond to disruptive innovation or even actively resist it.
50%UnverifiedDisruptive technologies typically exhibit poor performance and small markets in their early stages, and as the technology matures, they erode the mainstream market from the bottom up.
50%