[KongchangAI]
Concept每千次展示有效收益 / Effective Cost Per Mille

eCPM

A core metric in the digital advertising industry for measuring ad network monetization efficiency. It represents the effective revenue generated per one thousand ad impressions and is used to compare the monetization performance of different ad formats and placement contexts.

Timeline (last 90 days)

Sep 15

eCPM for general display ads is typically between $0.5 and $3, while native ads in vertical scenarios (targeting developer or B2B audiences) can reach $10–$50 or even higher.

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Sep 13

The developer did not disclose specific revenue figures, download numbers, or advertising eCPM, making it difficult to quantify how good 'good results' actually is.

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