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Eric So

A professor at the University of Southern California Marshall School of Business who studies the effects of AI on cognition and society and has authored a book on the collision of AI, the human brain, and society.

Timeline (last 90 days)

Oct 15

In his new book, Eric So, a professor at the University of Southern California Marshall School of Business, defines the interaction among AI, the human brain and society as a 'collision'.

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Oct 15

Professor So's research points out that habitually outsourcing cognitive tasks to machines leads to the gradual atrophy of the abilities in the brain responsible for deep thinking and critical judgment.

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Oct 15

Professor So believes that the penetration speed of AI may cause cognitive decline to occur within a shorter time, and that it is harder to notice than the decline caused by GPS.

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Oct 15

In his book, Professor So proposes that one of the core goals of education is to train the 'friction' of thinking, that is, to tolerate uncertainty and cognitive discomfort when facing complex problems and to build understanding through repeated trial and error.

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Oct 15

Professor So acknowledges the enormous efficiency gains brought by AI and recognizes the fact that AI surpasses humans in certain cognitive tasks, and he calls for a conscious 'cognitive management'.

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Oct 15

Professor So uses 'collision' rather than 'impact' or 'revolution' to describe the relationship between AI and human cognition, indicating that he believes this is a dynamic game process in which multiple forces shape one another, rather than a one-way process.

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