Ferrari

Ferrari CEO Benedetto Vigna disclosed that allocations for Luce, Ferrari's first all-electric model, are fully sold out through 2027, putting it in a fully allocated state.

Luce has not yet been officially delivered.

Among Ferrari's core customer base, many are reserved about electrification, believing that electric motors lack the soul of the internal combustion engine and that the quiet driving experience runs counter to the sensory thrill expected of a supercar.

At least within the production scheduling cycle of the next two years, the number of buyers willing to purchase Luce has exceeded supply capacity.

Luce's fully allocated status shows that, at least commercially, Ferrari's electric attempt has already gained sufficient early acceptance.

Benedetto Vigna is the main driver of Ferrari's electrification strategy.

Ferrari's capacity planning has always been restrained; limited editions and scarcity are the core means by which supercar brands maintain their premium.

"All allocations locked through 2027" is better interpreted as a cautious balance Ferrari struck between output and market acceptance in the early stage of electrification, rather than a pure surge in demand.

Ferrari's case shows that, as long as product positioning and brand tone are handled properly, electrification does not necessarily conflict with scarcity and premium pricing power.

Luce's locked-in orders are only the first step; the real test lies in user word-of-mouth after delivery, used-car residual value performance, and whether an electric model can gain a firm foothold in Ferrari's collector culture.