ConceptFraming Effect
Framing Effect
A behavioral economics concept describing the cognitive bias whereby people make different judgments and choices when the same information is presented in different ways.
Timeline (last 90 days)
Oct 22
The framing effect was first systematically revealed by Kahneman and Amos Tversky in 1981 through the Asian disease problem experiment.
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Oct 22
The framing effect is hard to resist because it acts on the input side of value assessment rather than the output side of judgment.
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