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ConceptGoogle Effect

Google Effect

A psychological concept proposed by Columbia University psychologist Betsy Sparrow in the journal Science in 2011. It describes how, when people expect to find information online, their memory encoding of the information itself weakens while their memory of where to locate it strengthens.

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Timeline (last 90 days)

Sep 7

A 2011 study published in Science by Harvard University psychologist Betsy Sparrow and colleagues found that when people know information can be easily retrieved online, the brain automatically reduces the depth of encoding for that information.

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Sep 2

Columbia University psychologist Betsy Sparrow's research shows that when people know information can be easily retrieved via a search engine, the brain actively reduces the encoding strength for that information in memory, a phenomenon known as the "Google Effect."

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