Conceptidentity economics
Identity Economics
An economic analysis framework proposed by George Akerlof and Rachel Kranton that introduces 'identity' into the analysis of economic behavior, holding that individuals belong to multiple social categories and activate the corresponding behavioral norms according to context.
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Nov 4
Identity economics was proposed by economists George Akerlof and Rachel Kranton around 2000, with the core claim of introducing identity into the analytical framework of economic behavior, holding that individuals simultaneously belong to multiple social categories and are influenced by norms activated by context.
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