Infinite Scroll
A UI interaction design pattern that automatically loads new content as the user approaches the end of the current page, eliminating manual pagination and enabling continuous content presentation. Widely adopted by social media platforms, it has also drawn criticism for potentially fostering addictive attention patterns in users.
Timeline (last 90 days)
Infinite scrolling exploits the human brain's instinctive response to novel stimuli, causing attention to be continuously consumed without users realizing it.
Infinite scroll was invented by designer Aza Raskin in 2006.
Aza Raskin later publicly expressed regret, stating that the infinite scroll design hijacks users' attention.
The infinite scroll design borrows from the variable reward principle in gambling mechanics, activating the brain's dopamine circuits and forming addiction-like behavioral patterns.
Infinite scroll was invented by Aza Raskin in 2006.
All Facts (5)
Infinite scrolling exploits the human brain's instinctive response to novel stimuli, causing attention to be continuously consumed without users realizing it.
50%UnverifiedInfinite scroll was invented by designer Aza Raskin in 2006.
50%UnverifiedAza Raskin later publicly expressed regret, stating that the infinite scroll design hijacks users' attention.
50%UnverifiedThe infinite scroll design borrows from the variable reward principle in gambling mechanics, activating the brain's dopamine circuits and forming addiction-like behavioral patterns.
50%UnverifiedInfinite scroll was invented by Aza Raskin in 2006.
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