ConceptIP warming
IP Warming
An operational practice for self-hosted mail servers in which sending volume is raised gradually, starting with small volumes of low-complaint email, in order to progressively establish the sending reputation of a new IP address.
Timeline (last 90 days)
Nov 13
IP warm-up is an unavoidable operational step when self-hosting a mail server: a new IP needs to build reputation gradually, starting with a few dozen low-complaint emails per day and ramping up sending volume over several weeks.
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