Person
Jonah Berger
A marketing professor at the University of Pennsylvania specializing in social transmission and viral marketing research. He is the author of Contagious and has proposed core theories including the role of emotional arousal in driving content diffusion.
Timeline (last 90 days)
Sep 10
Jonah Berger summarized six principles of viral transmission in his book Contagious: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories.
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Aug 24
社交货币机制由营销学者Jonah Berger在《疯传》一书中提出，是六大传播驱动力之一
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All Facts (3)
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沃顿商学院教授Jonah Berger在《疯传》中指出人们分享内容的真实动机往往是分享行为能让自己在社交圈中显得更有趣、更独特
90%UnverifiedJonah Berger summarized six principles of viral transmission in his book Contagious: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories.
50%Unverified社交货币机制由营销学者Jonah Berger在《疯传》一书中提出，是六大传播驱动力之一
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