Kendo
A sales team management tool focused on call review and role-play training features. It is a SaaS product built by a non-technical founder using AI coding agents, designed to help sales teams analyze past calls and practice scenarios through structured role-play exercises.
Timeline (last 90 days)
Kendo initially launched with only two features: 'call debrief' and 'role-play training'.
When the author started out, there was only $20,000 in the account, and the entire company is bootstrapped (self-sustaining without outside funding).
Kendo's call scoring process is: call recording → transcription → vectorization → running through approximately 15 system prompts → outputting a call summary and scorecard.
Kendo's base seat is priced at $55 per month, bundled with a fixed usage allowance, and the author's rule of thumb is to achieve an 80% gross margin per unit.
The author states that the company added nearly $200,000 in ARR in the past 30 days, and advertising has not yet begun.
All Facts (5)
Kendo initially launched with only two features: 'call debrief' and 'role-play training'.
50%UnverifiedWhen the author started out, there was only $20,000 in the account, and the entire company is bootstrapped (self-sustaining without outside funding).
50%UnverifiedKendo's call scoring process is: call recording → transcription → vectorization → running through approximately 15 system prompts → outputting a call summary and scorecard.
50%UnverifiedKendo's base seat is priced at $55 per month, bundled with a fixed usage allowance, and the author's rule of thumb is to achieve an 80% gross margin per unit.
50%UnverifiedThe author states that the company added nearly $200,000 in ARR in the past 30 days, and advertising has not yet begun.
50%