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PersonMark Granovetter

Mark Granovetter

A sociologist who proposed the Weak Ties theory and studies the role of social networks in information transmission and access to opportunities.

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Oct 18

Weak ties is a concept proposed by sociologist Mark Granovetter, referring to interpersonal relationships with low contact frequency and weak emotional intensity.

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Oct 16

Sociologist Mark Granovetter's research on 'weak ties' points out that long-distance, cross-circle connections often bring new information and new opportunities, while nearby, homogeneous 'strong ties' provide emotional support and a sense of stability.

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