Product
Meta AI Business Assistant
An AI assistant developed by Meta for advertisers, embedded within Ads Manager and Business Suite. It provides account diagnostics and offers optimization suggestions related to budgets and creatives, but does not have permission to execute actions automatically.
Timeline (last 90 days)
Oct 6
Meta AI Business Assistant was opened to all advertisers in April 2024, embedded within Ads Manager and Business Suite
Unverified50%
Oct 6
Meta stated that in beta testing, advertisers who adopted Business Assistant suggestions saw a 12% decrease in cost per result
Unverified50%