ConceptMobile Rich Media Ad Interface Definitions
MRAID
Mobile Rich Media Ad Interface Definitions (MRAID) is a standardized interface specification developed by the IAB (Interactive Advertising Bureau). It defines the interaction standards between mobile rich-media advertisements and application containers, and serves as a universal technical standard across the mobile advertising industry.
Timeline (last 90 days)
Oct 1
MRAID (Mobile Rich Media Ad Interface Definitions) is an industry-standard protocol developed by the IAB that defines the JavaScript interface specifications between WebView and native app containers in mobile rich-media advertisements.
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