ConceptNRR / Net Revenue Retention
Net Revenue Retention
Net Revenue Retention measures the revenue contributed by the same cohort of customers one year later as a proportion of the prior year, incorporating the combined effects of expansion, downgrades, and churn.
Timeline (last 90 days)
Oct 22
Vanity metrics are data that look good but do not directly reflect business health, such as cumulative registered users, page views, or total early contract value; actionable metrics such as customer acquisition cost (CAC), customer lifetime value (LTV), sales cycle length, and net revenue retention (NRR) can directly guide adjustments to sales strategy.
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