Product
Northbeam
A marketing attribution and analytics platform that uses machine learning models to help e-commerce brands perform multi-touch attribution and optimize advertising spend.
Timeline (last 90 days)
Oct 13
OpenAI connected ChatGPT Ads to Hightouch, Tealium, and LiveRamp to obtain first-party conversion data, while also integrating attribution tools such as AppsFlyer, Triple Whale, Northbeam, and DV Rockerbox.
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