ConceptNudge Theory / Nudge
Nudge Theory
A behavioral economics theory holding that designing the choice architecture, without forbidding options or changing economic incentives, can predictably steer people toward particular behaviors.
Timeline (last 90 days)
Oct 22
Behavioral economist Richard Thaler and legal scholar Cass Sunstein called subtle product arrangements nudges (nudge theory).
Unverified50%
Sep 30
Behavioral economist Richard Thaler's nudge theory points out that the default settings of features profoundly influence users' degree of acceptance.
Unverified50%
All Facts (2)
Unverified
Behavioral economist Richard Thaler and legal scholar Cass Sunstein called subtle product arrangements nudges (nudge theory).
50%UnverifiedBehavioral economist Richard Thaler's nudge theory points out that the default settings of features profoundly influence users' degree of acceptance.
50%