Oppenheimer
A cognitive psychologist known for research on the influence of processing fluency on judgment (2006 experiments), which revealed that readers misattribute the effort of reading to the author's ability.
Timeline (last 90 days)
Oppenheimer's experiments (2006, doi:10.1002/acp.1178) found that ornate, abstruse articles were rated by readers as written by authors who were "less intelligent", with processing fluency as the mediating variable.
Oppenheimer's experiment 5 showed that when the effort of reading has an externally visible cause (such as blurry print caused by an almost-empty printer cartridge), readers no longer disparage the author.
All Facts (2)
Oppenheimer's experiments (2006, doi:10.1002/acp.1178) found that ornate, abstruse articles were rated by readers as written by authors who were "less intelligent", with processing fluency as the mediating variable.
50%UnverifiedOppenheimer's experiment 5 showed that when the effort of reading has an externally visible cause (such as blurry print caused by an almost-empty printer cartridge), readers no longer disparage the author.
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