Processing Fluency
A core construct in cognitive psychology referring to the subjective ease with which individuals process information. It is shaped by factors such as font clarity, contrast, wording complexity and prior exposure, and can be misattributed to judgments about the information source or author.
Timeline (last 90 days)
Oppenheimer's experiments (2006, doi:10.1002/acp.1178) found that ornate, abstruse articles were rated by readers as written by authors who were "less intelligent", with processing fluency as the mediating variable.
Oppenheimer's experiment 5 showed that when the effort of reading has an externally visible cause (such as blurry print caused by an almost-empty printer cartridge), readers no longer disparage the author.
All Facts (2)
Oppenheimer's experiments (2006, doi:10.1002/acp.1178) found that ornate, abstruse articles were rated by readers as written by authors who were "less intelligent", with processing fluency as the mediating variable.
50%UnverifiedOppenheimer's experiment 5 showed that when the effort of reading has an externally visible cause (such as blurry print caused by an almost-empty printer cartridge), readers no longer disparage the author.
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