Conceptrabbit hole effect
Rabbit Hole Effect
A progressive radicalization phenomenon in which a recommendation system continuously pushes similar content to a user while gradually escalating its intensity, causing the user to slide imperceptibly from mild interest toward increasingly negative or extreme content.
Timeline (last 90 days)
Nov 6
The difference between the "rabbit hole effect" and the "filter bubble" is that the filter bubble emphasizes users' reduced exposure to heterogeneous information, while the rabbit hole effect emphasizes the system's progressive pushing of increasingly negative or extreme content, causing users to slide toward extremes without realizing it.
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