Person
Rachel Kranton
An economist and co-originator of identity economics who, in collaboration with George Akerlof, studies how identity affects economic behavior.
Timeline (last 90 days)
Nov 4
Identity economics was proposed by economists George Akerlof and Rachel Kranton around 2000, with the core claim of introducing identity into the analytical framework of economic behavior, holding that individuals simultaneously belong to multiple social categories and are influenced by norms activated by context.
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