Conceptschema activation / 框架激活
Schema Activation
A core concept in cognitive psychology and political communication referring to the process by which trigger words cause the brain to automatically invoke pre-stored knowledge frameworks and associative networks. This drives emotional responses and judgments rather than systematic rational evaluation of new information.
Timeline (last 90 days)
Oct 2
Schema activation refers to the brain automatically invoking an associated set of emotional memories and value judgments when a trigger word appears, rather than evaluating new information item by item.
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