Search Intent
Search intent refers to the actual goal a user aims to achieve when entering a keyword. It is a core concept in SEO, typically divided into four categories: informational, navigational, commercial investigation, and transactional. It is the key link connecting keywords with content.
Timeline (last 90 days)
Clustering keywords by semantic similarity is a common misconception, because words that are linguistically similar may span completely different decision stages.
Search intent is usually divided into four categories: informational, navigational, commercial investigation, and transactional.
Methods for judging search intent include observing the composition of the search results page: if the top results are mostly blog posts it leans informational, and if they are product pages and shopping ads it leans transactional.
All Facts (3)
Clustering keywords by semantic similarity is a common misconception, because words that are linguistically similar may span completely different decision stages.
50%UnverifiedSearch intent is usually divided into four categories: informational, navigational, commercial investigation, and transactional.
50%UnverifiedMethods for judging search intent include observing the composition of the search results page: if the top results are mostly blog posts it leans informational, and if they are product pages and shopping ads it leans transactional.
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