ConceptSelf-reference effect
Self-Reference Effect
A psychological concept referring to the phenomenon in which people's memory and comprehension of information are significantly enhanced when the information is related to the self-concept. It is often used to explain the effectiveness of personalized marketing and emotional advertising.
Timeline (last 90 days)
Oct 13
The psychological basis of the "self-reference effect" is that when information is related to the self-concept, both memory and comprehension are significantly enhanced.
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Aug 22
自我参照效应最早由 Rogers 等人在 1977 年通过实验验证
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