SparkToro
An independent audience research and traffic analysis firm focused on digital marketing data. It publishes research reports on internet traffic trends, including search traffic patterns and zero-click search behavior.
Timeline (last 90 days)
SparkToro found that the probability of AI tools giving the same brand list is less than one percent.
SparkToro and Gumshoe.ai had 600 volunteers run 12 prompts across ChatGPT, Claude, and Google AI nearly 3,000 times, and the results showed that the probability of getting the same brand list twice was less than 1/100, and the probability of getting the same ranking was close to 1/1000.
Research from organizations including Semrush and SparkToro shows that more than half of searches on mobile already generate no clicks.
SparkToro创始人Rand Fishkin的研究指出Google搜索中零点击搜索的比例已超过60%
All Facts (4)
SparkToro found that the probability of AI tools giving the same brand list is less than one percent.
50%UnverifiedSparkToro and Gumshoe.ai had 600 volunteers run 12 prompts across ChatGPT, Claude, and Google AI nearly 3,000 times, and the results showed that the probability of getting the same brand list twice was less than 1/100, and the probability of getting the same ranking was close to 1/1000.
50%UnverifiedResearch from organizations including Semrush and SparkToro shows that more than half of searches on mobile already generate no clicks.
50%UnverifiedSparkToro创始人Rand Fishkin的研究指出Google搜索中零点击搜索的比例已超过60%
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