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Tim Wu

A professor of law at Columbia University, known for proposing the concept of net neutrality and for popularizing the concept of the attention economy.

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Oct 24

The attention economy refers to a business model in which platforms compete for and extend users' dwell time, maximizing usage duration through designs such as algorithmic recommendation, infinite scrolling, and push notifications; the concept was popularized by scholars such as Tim Wu.

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Sep 7

Tim Wu published the book The Attention Merchants in 2016.

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