Unverified50% confidenceFactExact time
WhatsApp's regular send node cannot initiate a conversation proactively; proactive outreach must use the "send template" node, which requires prior approval
1
Sources
50%
Confidence
Medium-term (~90 days)
Relevance
10/12/2026
First Seen
Valid until: 1/10/2027
Sources
Related Entities
Related Claims
UnverifiedWhatsApp's native Agent offers fine-grained control over reply trigger scope, including replying to all new conversations, replying only to conversations from ads, excluding contacts already saved in the address book, and setting time periods for automatic replies.76% similarVerifiedThe WhatsApp Business API has explicit content review and sending frequency controls for proactively sent template messages, and marketing pushes without user opt-in may result in account bans71% similarUnverifiedThe WhatsApp Business API stipulates that businesses can only freely send messages within the 24-hour session window initiated by the user, and proactive outreach to users beyond the window must use a pre-submitted and approved "message template"68% similarUnverifiedWhatsApp has strict controls over business messaging, requiring that messages proactively sent by businesses to users must use templates pre-approved by Meta.66% similarUnverifiedWhatsApp's Terms of Service explicitly prohibit unauthorized automated access, and violating accounts may face temporary suspension or even permanent deactivation66% similar
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