Unverified50% confidenceFactExact time
The WhatsApp Business API stipulates that businesses can only freely send messages within the 24-hour session window initiated by the user, and proactive outreach to users beyond the window must use a pre-submitted and approved "message template"
1
Sources
50%
Confidence
Medium-term (~90 days)
Relevance
10/12/2026
First Seen
Valid until: 1/10/2027
Sources
Related Entities
Related Claims
VerifiedThe WhatsApp Business API has explicit content review and sending frequency controls for proactively sent template messages, and marketing pushes without user opt-in may result in account bans79% similarUnverifiedWhatsApp's regular send node cannot initiate a conversation proactively; proactive outreach must use the "send template" node, which requires prior approval68% similarUnverifiedWhatsApp has strict controls over business messaging, requiring that messages proactively sent by businesses to users must use templates pre-approved by Meta.68% similarUnverifiedWhatsApp营销模板消息（Template Messages/HSM）是企业主动触达用户的唯一合规方式，需提前经Meta审核通过67% similarUnverifiedWhatsApp's native Agent offers fine-grained control over reply trigger scope, including replying to all new conversations, replying only to conversations from ads, excluding contacts already saved in the address book, and setting time periods for automatic replies.66% similar
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