Unverified50% confidenceConceptExact time
Attribution is the process of determining which advertising touchpoint actually drove a conversion; after traditional browser cookies were restricted by privacy policies, advertisers increasingly rely on platforms' conversion APIs to send server-side purchase data directly back to ad platforms, bypassing cookie loss and browser blocking.
1
Sources
50%
Confidence
Long-term
Relevance
10/13/2026
First Seen
Sources
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