Concept
Conversions API
A server-side conversion data interface provided by advertising platforms, through which advertisers send conversion events such as purchases directly from their servers to the platform, bypassing browser cookie restrictions.
Timeline (last 90 days)
Oct 13
Attribution is the process of determining which advertising touchpoint actually drove a conversion; after traditional browser cookies were restricted by privacy policies, advertisers increasingly rely on platforms' conversion APIs to send server-side purchase data directly back to ad platforms, bypassing cookie loss and browser blocking.
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