Unverified50% confidenceFactExact time
RTB (real-time bidding) is the core protocol of programmatic advertising: when a user loads a page containing ad slots, the SSP sends a bid request to the ad exchange market, multiple DSPs return bids and creative assets within about 100 milliseconds, and the highest bidder's ad is rendered on the page, with the entire process driven by standardized protocols such as OpenRTB.
1
Sources
50%
Confidence
Long-term
Relevance
10/15/2026
First Seen
Sources
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