SSP
A supply-side platform in the programmatic advertising ecosystem. Publishers use an SSP to manage and sell ad inventory, and together with DSPs and ad exchanges it forms the real-time bidding system.
Core Facts
Timeline (last 90 days)
RTB (real-time bidding) is the core protocol of programmatic advertising: when a user loads a page containing ad slots, the SSP sends a bid request to the ad exchange market, multiple DSPs return bids and creative assets within about 100 milliseconds, and the highest bidder's ad is rendered on the page, with the entire process driven by standardized protocols such as OpenRTB.
mosh replaces the transport layer from TCP with UDP-based SSP (State Synchronization Protocol), using the latest terminal state rather than a byte stream as the synchronization unit.
The programmatic advertising technology stack consists of a three-tier architecture comprising the Demand-Side Platform (DSP), the Supply-Side Platform (SSP), and the Ad Exchange.
All Facts (3)
The programmatic advertising technology stack consists of a three-tier architecture comprising the Demand-Side Platform (DSP), the Supply-Side Platform (SSP), and the Ad Exchange.
65%UnverifiedRTB (real-time bidding) is the core protocol of programmatic advertising: when a user loads a page containing ad slots, the SSP sends a bid request to the ad exchange market, multiple DSPs return bids and creative assets within about 100 milliseconds, and the highest bidder's ad is rendered on the page, with the entire process driven by standardized protocols such as OpenRTB.
50%Unverifiedmosh replaces the transport layer from TCP with UDP-based SSP (State Synchronization Protocol), using the latest terminal state rather than a byte stream as the synchronization unit.
50%