Also

Abandoning the Kenya electric motorcycle project helps Also reduce management complexity, as the project involves complex factors such as cross-border operations, local supply chains, and regulatory compliance.

Also's spin-off from Rivian means it inherits Rivian's technical accumulation and brand endorsement in electric mobility, but it also needs to make strategic decisions independently.

Also co-founder and president Chris Yu said the company decided to prioritize autonomous driving technology.

Also has not disclosed the specific progress and scale of the Kenya electric motorcycle project.

Also's adoption of an independent operating model means it can adopt supply chains, pricing strategies and iteration cadences different from Rivian's, but it also cannot directly use Rivian's mass-production system and needs to build or source manufacturing capabilities itself.

Chris Yu once said that Also's goal is to "reinvent the wheel" rather than simply making incremental improvements to existing products.

Also's most urgent task at present is to deliver products, that is, to build the products, sell them, and establish a repeatable, scalable manufacturing and after-sales system.

Also is a micromobility brand quietly spun off by Rivian, operating as an independent company, with Rivian being one of its investors.

Chris Yu is the head of Also, holds a PhD in aeronautics from Stanford University, and previously served as CTO of Specialized.

Also's daily decisions and product direction are decided autonomously by the Also team, with Rivian providing only funding and resource support as an investor.

Also is an independent micro-mobility brand incubated by Rivian, aimed at extending Rivian's software and hardware capabilities from the electric vehicle space into the two-wheeled mobility market.

Also once quietly advanced an electric motorcycle project in Kenya, but the project was ultimately shelved.