App Store Connect
App Store Connect is Apple's official application management platform for developers publishing and managing apps across Apple platforms, including iOS, macOS, tvOS, and watchOS. Core features include application submission and review management, version updates and metadata configuration, sales data and user analytics reporting, and TestFlight beta distribution. It serves as the central tool for full lifecycle management of applications within the Apple developer ecosystem.
Core Facts
The App Store privacy policy URL is a required field and must be a real, accessible HTTPS link.
TestFlight's internal testing mode supports a maximum of 100 testers; testers must be team members of the developer account and can receive distributions immediately without additional review.
Timeline (last 90 days)
App Store Connect added a preview tool that lets developers visually check how screenshots, product page headers, and other metadata appear on the iPhone Duo product page.
In the App Store Connect submission process, screenshots are required metadata, and missing screenshots for the specified device will directly cause the submission to be rejected.
Starting from April 2027, all submitted apps or games must include screenshots of the iPhone Duo.
In-App Events are time-limited event entries displayed on the App Store product page, created by developers in App Store Connect, and after review appear as cards on the product page, in search results, and in editorial recommendations, among other places.
In App Store Connect, product page metadata can be configured separately by language and region, and supports setting default display versions for different audiences.
The newly added Asset Library in App Store Connect allows developers to upload and organize creative assets, screenshots, and app previews in one centralized location, and even prepare them ahead of their actual use time.
The preview tool supports dark mode and also covers different devices and orientations.
Developers can officially release their App to the market by clicking Release This Version in App Store Connect
Apple officially launched the 'Product Page Optimization' feature in App Store Connect in 2021, allowing developers to create up to three treatment versions.
Revenue data display typically relies on connecting to the APIs of payment or distribution platforms such as Stripe, Paddle, and App Store Connect
15 more timeline events
All Facts (20)
The App Store privacy policy URL is a required field and must be a real, accessible HTTPS link.
75%VerifiedTestFlight's internal testing mode supports a maximum of 100 testers; testers must be team members of the developer account and can receive distributions immediately without additional review.
65%Unverified构建号（Build/CFBundleVersion）每次上传到App Store Connect都必须比上一次更大，即使版本号相同也不能重复使用同一个构建号
95%Unverified开发者需在App Store Connect的App Review Information部分填写许可证信息、在Notes字段输入许可证详情、并上传支持文档
95%Unverified在App Store Connect年龄分级问卷中对博彩问题回答「Yes」后，应用在巴西的年龄分级将自动设置为A18（仅限18岁以上用户）
95%Unverified许可证验证流程需要通过提交新版本来启动，仅更新App Store Connect中的App Review Information部分不会触发审核流程
95%UnverifiedApp Store Connect的Analytics模块自2014年推出以来持续迭代
80%UnverifiedApp Store Connect API is a RESTful API introduced by Apple in 2018 that allows developers to programmatically access sales reports, financial data, app metadata, and more.
60%UnverifiedWhen creating a new app in App Store Connect, the Bundle ID must exactly match the Bundle Identifier in the Xcode project; otherwise, the uploaded build version cannot be matched.
60%Unverified上传到App Store Connect后，包体处理阶段大约需要3-5分钟完成
60%UnverifiedIn the App Store Connect submission process, screenshots are required metadata, and missing screenshots for the specified device will directly cause the submission to be rejected.
50%UnverifiedIn-App Events are time-limited event entries displayed on the App Store product page, created by developers in App Store Connect, and after review appear as cards on the product page, in search results, and in editorial recommendations, among other places.
50%UnverifiedStarting from April 2027, all submitted apps or games must include screenshots of the iPhone Duo.
50%UnverifiedThe preview tool supports dark mode and also covers different devices and orientations.
50%UnverifiedIn App Store Connect, product page metadata can be configured separately by language and region, and supports setting default display versions for different audiences.
50%UnverifiedDevelopers can officially release their App to the market by clicking Release This Version in App Store Connect
50%UnverifiedApple officially launched the 'Product Page Optimization' feature in App Store Connect in 2021, allowing developers to create up to three treatment versions.
50%UnverifiedRevenue data display typically relies on connecting to the APIs of payment or distribution platforms such as Stripe, Paddle, and App Store Connect
50%UnverifiedWithin Apple's closed in-app purchase system, products from different developer accounts previously could not be sold through the same in-app purchase transaction, as each developer holds an independent financial account in App Store Connect.
50%UnverifiedOn the App Store Connect side, multi-seat purchasing is enabled by default for subscriptions, and developers can disable it entirely or selectively manage availability across channels.
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