[KongchangAI]
Concept每次获客成本 / Cost Per Acquisition

CPA

An advertising performance metric equal to total advertising spend divided by the number of new customer conversions generated; a lower value indicates greater customer acquisition efficiency.

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Timeline (last 90 days)

Oct 13

CPA is total ad spend divided by the number of new customers acquired, and a lower value means more cost-effective customer acquisition; attributed CPA differs from true incrementality, because attribution merely credits a conversion to a certain channel, whereas incrementality means the user would not have converted anyway and converted only because they saw the ad.

Unverified50%
Oct 12

Cost per correct answer is economically equivalent to unit output cost, a standard efficiency metric in manufacturing and advertising (e.g., CPM, CPA), but has not yet become convention in AI evaluation frameworks.

Unverified50%

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