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GTA Online

The online multiplayer mode of Grand Theft Auto V, launched in 2013. Through continuous updates to its online modes and virtual currency system, it became an early benchmark for games as a service.

Timeline (last 90 days)

Oct 15

GTA V's online mode (GTA Online) has continued operating for more than ten years and still has a large number of active players.

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Oct 15

GTA Online adopts the games-as-a-service (GaaS) model, extending the product life cycle through continuous content updates, seasonal events and in-game purchases.

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Oct 15

Rockstar continuously rolls out heists, racing modes and a property system for GTA Online.

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Oct 14

"GTA Online" is an early benchmark of the games-as-a-service model, and since its launch in 2013 it has generated sustained revenue for Rockstar far exceeding single-player sales through continuously updated online modes and a virtual currency system.

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All Facts (4)

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