Project Titan
Apple's car project, launched around 2014 and long kept highly confidential. Its direction shifted several times and it was ultimately terminated around 2024.
Timeline (last 90 days)
Project Titan was Apple's autonomous electric vehicle research and development program launched around 2014, with an internal code name taken from the Titans of Greek mythology.
After returning to Apple from Tesla in 2018, Doug Field took over the day-to-day management of Project Titan.
In early 2024, Apple officially announced the termination of its car-making plan, with some personnel transferring to the generative AI department.
Before joining Mind Robotics, Doug Field was best known by the title of Apple vice president of special projects, and was the de facto head of the Project Titan autonomous electric vehicle program.
Project Titan underwent multiple strategic shifts, initially aiming to build a complete vehicle, then at one point pivoting to only an autonomous driving software platform, then returning to the complete vehicle direction, with team size reaching several thousand people at its peak.
Project Titan was a car-building project Apple launched around 2014, long kept highly secret, whose direction wavered repeatedly, and which was finally officially terminated around 2024.
Doug Field was in charge of the Project Titan car-building project at Apple, led the development and production ramp-up of the Model 3 at Tesla, and then joined Ford as head of its electric vehicle business.
All Facts (7)
Project Titan was Apple's autonomous electric vehicle research and development program launched around 2014, with an internal code name taken from the Titans of Greek mythology.
50%UnverifiedBefore joining Mind Robotics, Doug Field was best known by the title of Apple vice president of special projects, and was the de facto head of the Project Titan autonomous electric vehicle program.
50%UnverifiedProject Titan underwent multiple strategic shifts, initially aiming to build a complete vehicle, then at one point pivoting to only an autonomous driving software platform, then returning to the complete vehicle direction, with team size reaching several thousand people at its peak.
50%UnverifiedAfter returning to Apple from Tesla in 2018, Doug Field took over the day-to-day management of Project Titan.
50%UnverifiedProject Titan was a car-building project Apple launched around 2014, long kept highly secret, whose direction wavered repeatedly, and which was finally officially terminated around 2024.
50%UnverifiedDoug Field was in charge of the Project Titan car-building project at Apple, led the development and production ramp-up of the Model 3 at Tesla, and then joined Ford as head of its electric vehicle business.
50%UnverifiedIn early 2024, Apple officially announced the termination of its car-making plan, with some personnel transferring to the generative AI department.
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