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CompanyT-Mobile US

T-Mobile

The second-largest U.S. wireless carrier and a subsidiary of Deutsche Telekom. T-Mobile is known for its 'Uncarrier' strategy, through which it achieved significant growth by adopting customer-centric service models. It became one of the three major U.S. carriers following its acquisition of Sprint in 2020.

Core Facts

Timeline (last 90 days)

Oct 10

Sprint bet on WiMAX rather than LTE in the 4G era, chose the wrong technology path, and was ultimately acquired by T-Mobile.

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Oct 10

After T-Mobile CEO John Legere took office, he repositioned the company as the 'Uncarrier,' adopting a more user-friendly approach toward customers.

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